About

Abimbola, Rukayat Mojisola

Afrocentric Fashion Brand

About Abimbola

At the heart of MOH Lagos is Mojisola Abimbola, a visionary Creative Director whose passion for Afrocentric fashion and sustainable design drives the brand forward. With years of experience in fashion innovation and brand development, she has redefined the art of blending traditional African aesthetics with contemporary styles.

MOH Lagos is a premier Afrocentric fashion brand based in Lagos, Nigeria. We specialize in creating custom-made and ready-to-wear garments that celebrate African heritage through modern, stylish designs. Our products are crafted from high-quality fabrics, including Adire, Asooke, and Ankara, and are tailored to meet the fashion needs of discerning individuals who appreciate the fusion of traditional African artistry with contemporary fashion.

Vision Statement:
To be recognized as a leading Afrocentric fashion brand, both locally and internationally, known for our commitment to quality, innovation, and the preservation of African cultural heritage through fashion.

Our mission is to empower individuals to express their unique identities by offering them distinctive, high-quality Afrocentric fashion that honors African traditions while embracing modern trends. We strive to contribute to the global fashion industry by introducing authentic African designs that resonate with a diverse audience.

Market Positioning for
Afrocentric Fashion Excellence

Market Opportunity:
The global fashion industry is increasingly embracing cultural diversity, and there is a growing demand for Afrocentric fashion that reflects African heritage in a contemporary context. MOH Lagos is well-positioned to tap into this trend by offering products that are not only culturally significant but also stylish and adaptable to modern lifestyles. Our target market includes middle to high-income earners, fashion-forward individuals, and cultural enthusiasts who seek unique and high-quality fashion pieces.

Marketing Strategy:
The global fashion industry is increasingly embracing cultural diversity, and there is a growing demand for Afrocentric fashion that reflects African heritage in a contemporary context. MOH Lagos is well-positioned to tap into this trend by offering products that are not only culturally significant but also stylish and adaptable to modern lifestyles. Our target market includes middle to high-income earners, fashion-forward individuals, and cultural enthusiasts who seek unique and high-quality fashion pieces.

Thread of Hope

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